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Get to Know Us
We are a full-service digital boutique agency, specializing in crafting engaging websites and creating content strategies that elevate brand recognition. By handling the heavy lifting in shaping your brand identity and amplifying your voice, we empower you to focus your energy where it matters most: your core business strengths.
Bayan Mousawi
Founder
Bayan is a strategic communications expert with a passion for crafting authentic narratives that empower positive change. She has spent over a decade amplifying the voices of brands, big and small, through the art of storytelling.
Her expertise spans various sectors, including non-profit organizations, healthcare institutions, and higher education. She holds a Master's in Global Journalism from the University of Sheffield and a Bachelor's in English Literature from the American University of Beirut.
Bayan finds joy in an active lifestyle with passions for swimming, the disciplined grace of barre, and the restorative stretch of Pilates after a desk-bound schedule. She cherishes moments spent in nature —preferably without the company of insects— and is happiest unwinding to her favorite Arabic tunes or indulging in the flavors of Japanese cuisine.
Mission
Empower, Engage, Elevate
Connecting your brand to its audience in the most genuine way possible, helping you thrive online with strategies that truly reflect who you are.
Vision
Digital Authenticity
We envision a digital landscape transformed by the power of authentic connections, where every business, no matter its size, can share its unique story and forge deep, lasting relationships with its audience, driving not just growth but real, positive change in the world.
Core Values
Our values are the foundation of everything we do. They guide our actions and decisions, ensuring we consistently deliver on our promise of digital authenticity and transformative connections.
Authenticity
Passion
Driven by a deep love for digital storytelling and a commitment to client success.
Innovation
Exploring creative solutions and new technologies to keep your brand at the forefront.
Genuine interactions and clear communication, aligning our strategies with your brand's core.
Transparency
Maintaining open communication, keeping you fully engaged and informed.
Empowerment
Providing your team with the knowledge and tools for digital success and independence.
Sustainability
Focusing on long-term strategies for enduring digital presence and impact.